ABOUT THE DESIGNER WHEY COMPANY

Mission

To Delight 1 Million Americans Every Day with a DESIGNER WHEY® Protein Product.

DESIGNER WHEY exists for one purpose: To help you achieve your health and fitness goals with the most advanced and highest quality protein known to science.

Vision

Our vision is to continually increase the number of people who look better and feel healthier by fully developing the benefits of whey protein in the marketplace. We do this by providing consumers with increased access to and use of whey protein in nutritional supplements and every day food products.

Our ultimate vision is a world in which everyone understands and has the opportunity to experience the healthful powers of nature's finest protein source, whey.

Our Story

DESIGNER WHEY was created by NEXT Proteins, Inc., a company founded in 1988 to develop and produce superior whey products for fitness-minded Americans. DESIGNER WHEY has been the top-selling whey protein since its introduction in 1993. As the maker of DESIGNER WHEY we are located in Carlsbad, California.

DESIGNER WHEY is the result of one of the, if not thee, most extensive privately funded ongoing whey protein research and development effort in the world. Since 1993, we have spent more than $10 million dollars in innovative Research & Development, clinical testing and product development.

DESIGNER WHEY is unmatched in its level of quality and innovation, with several cutting-edge features that no other protein product offers. In fact, research shows the synergistic effects of these one of a kind ingredients produce outstanding clinical test results like no other protein ever:

1994-1999	DESIGNER WHEY for dialysis patients helped change serum albumin levels to help improve treatment outcome and longevity
1996-1997	60% cancer tumor reduction with photodynamic therapy in laboratory research completed at Case Western, University Cincinnati, OH in 1997
1996-1999	University of Nebraska multi-year, multi-athlete study. DESIGNER WHEY: Lowers body fat 4.4lbs Increases body muscle 4.6lbs Maintains body weight by increasing muscle and decreasing fat
2004-2005	DESIGNER WHEY is the only whey protein consumer product company to sponsor USDEC study at USDA Maryland

DESIGNER WHEY's one-of-a-kind formula outperforms regular whey by such research proven margins, like:

291% more lean muscle mass (18.8lbs avg. vs. 4.8lbs avg.)*
170% less body fat (-5.4lbs avg. vs. -2.0lbs avg.)*

OUR LEGACY

NEXT Proteins was incorporated in Carlsbad, California in 1988 by David Jenkins, a three-time Olympic Silver Medalist from Great Britain who remains the company President and CEO.

In 1993, the company's flagship product, DESIGNER WHEY, was brought to market. DESIGNER WHEY has remained America's top-selling powdered whey product ever since.

More recently, DESIGNER WHEY has been used as the nutritional foundation in other cutting-edge, innovative, first of their kind products, including DETOUR® Whey Protein Candy Bars, DESIGNER protein drinks and coming soon, Isola -The World's First Protein Soda.

THE LEGACY REWARDS

Since 1993, nothing has been more rewarding to us then being part of whey protein products representing an industry that now accounts for billions of dollars in annual sales. An industry that scarcely existed before DESIGNER WHEY launched the world's first whey protein drink mix in 1993.

Corporate Responsibility

Think...because asking the better question defines you and your destiny.

We live in a time of unprecedented health-increasing opportunities, but also a time of immense challenges to the health and well being of every human being.

On the one hand, advances in medicine have eliminated many diseases and led to steady increases in human longevity. In addition, our ever-expanding knowledge about nutrition, exercise, and other lifestyle factors has made it easier to make better choices for our health and longevity.

On the other hand, health issues that were rare in the past now plague us.

Sedentary lifestyles and a glut of high-fat processed foods have resulted in an epidemic of overweight and obesity.

For the first time in history the average American lifespan is in danger of decreasing due to this epidemic.

To meet the challenges of health in our time, every facet of society has to do its part. Unfortunately, Social Security and Medicare won't be able to cover the costs of today's obesity epidemic.

Individuals and families need to educate themselves in order to make more responsible, informed choices. Because whatever the government should and could be doing to create and implement intelligent, practical policies to address the unique health issues of the present age, they aren't.

America's health burden and these responsibilities have been passed onto businesses large and small.

Our Promise

At DESIGNER WHEY we take our role in this responsibility very seriously.

Our company goals begin and end with helping people live longer, healthier, more fulfilling lives.

Whey protein is one of the most nourishing and powerful functional foods in existence. Today it is proven to reduce appetite, lower blood pressure, improve body composition, enhance the benefits of exercise, aid in recovery and much more.

Whey protein may be nature's best kept secret.

Since 1988, DESIGNER WHEY has been hard at work not just creating the highest quality whey protein products, but educating people everywhere about the benefits of whey. Through these unparalleled efforts, DESIGNER WHEY continues to have a significant, life-changing impact on the health of countless men, women and children. We feel pretty good about that.

Our Values

Whey is the reason we exist. The very first DESIGNER WHEY product that was created was a whey-based recovery supplement for athletes. Our focus has never wavered.

Each product we have introduced since 1991 has represented another step toward the direction of our mission. Our mission is simple.

Our mission is to delight 1 million Americans everyday with a DESIGNER WHEY protein product so each person takes better care of themselves from the inside out.

When we develop a product, we ask one question, "Will this product enable more people to enjoy the benefits of whey and take these benefits to a higher level?"

If we can't answer this question with an immediate, unwavering yes we don't sell this product.

Every business has a bottom line, and we're no exception. But our vision is much greater than sales and profits.

DESIGNER WHEY came to be because we saw an important opportunity to change lives for the better with the development of premium-quality whey protein products. We believe that if we keep our focus on improving lives with whey, the bottom line and our vision will take care of itself.

Our Beliefs

At DESIGNER WHEY, we believe in doing one thing and doing it better than anyone else. And the one thing we do better than anyone else is delivering the incredible health and life enhancing benefits of whey to people around the world.

OUR PASSION FOR QUALITY

At DESIGNER WHEY, quality is not just something we talk about. Quality is what we live. A quick look inside our new headquarters will tell you everything you need to know.

DESIGNER WHEY's headquarters are a life-changing space - a special place where special people do special things with whey protein every working moment of every working day.

Our original mission in creating DESIGNER WHEY was to produce the very best powdered whey product achievable, and it has remained our mission ever since.

Quality is so much more than seven letters in a three syllable word. Quality is in every thought, every word, every document, every blog, every customer response, every receipt, every invoice, simply in everything DESIGNER WHEY does.

Only special people with special values can create special quality. Which is why DESIGNER WHEY specifies its own proteins, purchases its own proteins, analyzes its own proteins, purchases its own ingredients, purchases its own packaging and is able to offer the finest quality protein produced at the very finest production facility America's heartland to offer.

Of course, quality comes at a price, because in the short run it is a cheaper option to leave quality out. Many companies have chosen to leave quality out and will continue to do so.

But that's not the DESIGNER WHEY way. We believe that men and women who are serious about achieving their health and fitness goals appreciate quality as much as we do.

Our Future

We truly believe the day will soon come when whey protein consumption is considered an essential part of a healthy day's food intake. And we won't rest until this future is realized. This is why we put so much time, effort and money into whey research, and now, education on whey protein.