MEDIA ALERTS
DESIGNER WHEY ® Launches new PROTEIN BLITZ Drinks: Protein like You've Never Tasted Before.
PROTEIN BLITZ - by America's # 1 Selling Protein*, DESIGNER WHEY® Is Functional and Packed with Flavor.
CARLSBAD, CA - (June 6, 2008) - Proper hydration is crucial to achieving maximum fitness results and maintaining optimal body health. Water is the key resource that helps the body stay in balance. Now, DESIGNER WHEY® combines water with whey protein in its new DESIGNER WHEY® PROTEIN BLITZ functional and flavor-packed drinks. Protein Blitz drinks will be available at national retailers GNC, Vitamin Shoppe and 24 Hour Fitness locations in June.
Ready-to-drink PROTEIN BLITZ beverages benefit muscle fanatics and on-the-go consumers with the ideal intake of protein needed to optimize their workouts and daily lives. Great tasting PROTEIN BLITZ drinks can be used in the gym, on a commute, at the office, on a business trip or after a softball or soccer game.
Ground Breaking Products
The 20 oz PROTEIN BLITZ drink line includes 30 grams of the highest quality protein on the planet and 7800mg of muscle-building BCAAs (Branch Chain Amino Acids) per bottle. It comes in the following sensational flavors: "WTF...Orange Mango", "Can you take this...Punch" and "Grip it good...Grape". Each flavored PROTEIN BLITZ drink delivers better power, better stamina and better recovery in every bottle. In addition to the nutritional benefits, the PROTEIN BLITZ product label contains the web address of a dedicated website where a custom gaining and dieting program is found. Consumers can go to DESIGNERWHEY.COM/DIET-PLAN.HTM to learn about proper diet, track their calories and set up a personalized shopping plan.
"We are excited to be launching three amazing flavors of PROTEIN BLITZ drinks, all of which are perfect for the muscle-minded men and those interested in lowering body fat." commented David Jenkins, Chief Executive Officer for NEXT Proteins. "Whether gaining or dieting, consumers can discover great tasting whey PROTEIN BLITZ to use in their daily plans to increase the impact of their workouts."
Additional Designer Whey Offerings
Other delicious DESIGNER WHEY® products include Protein2GO™ Paks in unique flavors like Orange Mango, Pomegranate Fruit, French Vanilla and Double Chocolate. In addition, consumers can find products such as traditional 12.7oz canisters and 2 lb jugs of Strawberry, Chocolate, French Vanilla and Natural flavors on retail shelves nationwide. Fitness enthusiasts who use DESIGNER WHEY® protein powders before and after workouts will experience better strength, better power, better muscle recovery, better health and performance.
Media members looking for additional information on DESIGNER WHEY's complete line of protein powders, visit DESIGNERWHEY.COM. Also online, learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.
Designer Whey Protein Blitz in
- "WTF...Orange Mango",
- "Can you take this...Punch" and
- "Grip it good...Grape"
Hitting the shelves of GNC, Vitamin Shoppe and 24 Hour Fitness this summer.
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