SIGHTINGS

Protein Water Leads the Whey
"helps users 'reach peak performance during workouts, minimize hunger and manage weight loss'..."
The Tan Sheet, June 2009
BevSolutions, Functional Ingredients: Muscling In
"Whey protein, often considered the gold standard of protein due to its nutritional profile..."
Beverage World, May 2009
Beverage Innovation, Inovations - Protein Water
"...effect for party recover and gym stamina."
Beverage Innovation, May 2009
First, Protein Use It and Lose It
"Contestants on NBC's hit television show The Biggest Loser are now using THE BIGGEST LOSER PROTEIN to help them get amazing results along wtih the rigorous diet and excercise seen on the show..."
First, May 2009
Beverage Innovation, Product News - Protein Water
"aimed at athletes and health conscious weekend excercisors...containing 12g of Designer Whey Protein isolate and just 1g of sugar"
Beverage Innovation, April 2009
BevSolutions, Functional Ingredients: Muscling In
"Protein-enhanced drinks now appeal to a wide range of consumers and formulators are challenged to develop beverages that pack high flavor with nutrition…. Protein-packed options have expanded to include Designer Whey's Protein Blitz, a fruit-flavored sports drink with 30 grams of protein..."
Beverage World, February 2009
Designer Whey a Winner with "The Biggest Loser"
"Designer Whey (Carlsbad, CA) is joining forces with NBC’s weight loss program The Biggest Loser to create a co-branded protein product, The Biggest Loser Protein, which is currently available in stores and online."
Vitamin Retailer, January 2009
On The Supplement Shelf: Lite & Lean
"Designer Whey Lite & Lean protein drinks and powders combine water, protein, dietary fiber, and natural flavors in 12-ounce canisters, as well as in ready-to-drink bottles with 35 calories..."
Diet & Nutrition, January 2009
Designer Whey Joins Forces with The Biggest Loser
"The Biggest Loser offers contestants life changing tools to regain their health through supervised dieting and exercise, and Designer Whey offers everyone life changing products for better results..."
I Look Like Fit, December 11, 2008
QVC launches Get Fit With Rick and Biggest Loser Products
"Speaking of Biggest Loser products, Designer Whey is out with a line of Biggest Loser protein products and is offering a free PDF download of diet and fitness tips."
Examiner, December 30, 2008
Designer Whey Partners with Amazon.com
"The agreement with Amazon.com includes all Designer Whey products, in addition to the recently released Protein BLITZ enhanced beverages."
Vitamin Retailer, December 2008
Drink Yourself Slim, Best Beverages: Protein
"Protein, We Choose: Designer Whey's Protein Blitz. The Weight-Loss Edge: The more lean muscle you have, the more calories your body burns even when you're not doing a thing."
AOL Health, Men’s Fitness Center, December 2008
'Biggest Loser' Products: A Marketing 50 Case Study
"The Biggest Loser may have begun life as a weight-loss reality show, but it's now well on the road to becoming a brand…. Next up are a branded protein drink, kitchen appliances…"
Advertising Age, November 17, 2008
Functional dairy:Whey to go!
"California-based NEXT Proteins launched Protein BLITZ drinks under the Designer Whey umbrella brand in May at the GNC Franchise Show in Las Vegas."
Functional Drinks, August 14, 2008
Fuel:Recovery Drinks
"the membranes -the outer covering on the muscle- seem to receive carbohydrates and protein more and those macronutrients [in recovery drinks] are used to restore energy and repair muscle tissue."
Stack, September 2008
Designer Whey Protein Water and Powder
"Designer Whey Lite & Lean protein drinks and powders combine water, whey protein and dietary fiber with natural flavors."
Convenience Store News, July 10, 2008
Try a fluid approach to exercising in the full heat of summer
"Designer Whey is one of the most popular and recognized brands of these type [pre and post-workout drinks], with ready-to-drink products as well as easy-to-mix powders."
Star Telegram, July 3, 2008
Whey protein drinks
"Designer Protein BLITZ contains 30 grams of protein and 7.8 grams of branched-chain amino acids (BCAA) per 20-ounce bottle."
Beverage Industry, June 2008
Designer Whey works it out at 24-Hour Fitness
"This partnership will make DESIGNER WHEY's range of products available for sale to fitness enthusiasts through 24-Hour Fitness health club locations."
Vitamin Retailer, June 2008
Protein-To-Go
"Designer Whey Protein 2GO could be the answer to those dreaded 'not-another-protein-shake' moments."
Oxygen, June 2008
Protein shakes quell hunger pangs, with differing results
"Sold at GNC stores, Designer Whey is marketed to athletes who want to gain lean mass and lose fat."
Herald of Everett, WA, June 3, 2008
In Your Toolbox: Protein to Go
"Protein 2GO offers a nutritious snack and is perfect for men and women with hectic and busy lifestyles,"
Convention South, June 2008
News Briefs: Dairy Crest and Designer Whey
"US-manufacturer Designer Whey says it will be working with retailer General Nutrition Centers (GNC) to step up distribution of its products in the country."
Dairy Reporter, May 21, 2008
Designer Whey range now in 24-Hour Fitness clubs
"Designer Whey has entered into an agreement to market its whey protein powders in the top 225 locations of 24-Hour Fitness health club in the U.S."
FoodBev.com, May 11, 2008
Fuel:Protein Powders
"Aim for powder that contains whey protein, which is derived from cow's milk and is regarded as the highest quality natural protein."
Stack, March 2008

Short Shorts?

Phase seventeen of appropriate gym behavior: the do's and don'ts...read more >

- Lucas Hart