PRESS RELEASES

New PROTEIN WATER from DESIGNER WHEY with 60 'Good-For-You Calories' in Each Bottle Helps to Refresh the Body and Curb Hunger

(CARLSBAD, CALIF.) - May 7, 2009 - Nutrition comes in many forms, shapes and sizes. DESIGNER WHEY®, America's # 1 Protein Since 1993®, recognizes the need for a healthy, refreshing and nutritional option in a bottle for those looking to stay trim. DESIGNER WHEY is pleased to announce the release of their 16 fl oz. PROTEIN WATER, the on-the-go, drink-anywhere alternative to sugary sodas and enhanced drinks that can leave you unsatisfied. Read more...

Ali Vincent, Winner of NBC's The Biggest Loser Season 5, Seals Deal with DESIGNER WHEY – America’s #1 Protein

(CARLSBAD, CALIF.) - April 16, 2009 - "I am The Biggest Loser, I believed it when I said it and I believe it now," exclaimed Ali Vincent, the first woman to ever win the coveted title. Read more...

DESIGNER WHEY to Help Contestants and Fans of NBC's The Biggest Loser Shed Pounds
Company to Produce "The Biggest Loser" Whey Protein Products

(CARLSBAD, CALIF.) - December 4, 2008 - DESIGNER WHEY, America's #1 Selling Protein*, is joining forces with NBC's hit weight loss program The Biggest Loser to help contestants and viewers retake control of their lives by creating a co-branded protein product, The Biggest Loser Protein by DESIGNER WHEY, which is already available in stores and online Read more...

America's #1 Selling Protein*, DESIGNER WHEY Partners with National Natural Food Store Broker Presence Marketing

CARLSBAD, CA – (November 18, 2008) – DESIGNER WHEY has entered into a brokerage agreement with Presence Marketing to assist in securing retail placement of America’s #1 Selling Protein throughout the United States. Presence Marketing will provide DESIGNER WHEY with a full spectrum of services to build upon their national distribution channels and to support their retail partners. Read more...

DESIGNER WHEY, America's #1 Selling Protein*, Reaches Millions of Healthy Minded Americans through Online Retail Giant Amazon.com

(CARLSBAD, CALIF.) - August 26, 2008 - In a landmark sales agreement nutritional industry heavyweight, DESIGNER WHEY will now distribute the company's #1 Selling Protein products through online retail giant Amazon.com. Read more...

DESIGNER WHEY, America's #1 Selling Protein* Launches New Interactive Website

CARLSBAD, CA – (August 19, 2008) – DESIGNER WHEY, America’s #1 Selling Protein, announced today that is has launched a new Company Website (www.designerwhey.com). Designed to offer an optimized, easy to navigate website, DesignerWhey.com’s new look and feel identifies with the product packaging redesign and current position in the industry. Read more...

Beverage Industry Professional Lars Nilsen Joins Executive Team at DESIGNER WHEY

CARLSBAD, CA – (August 14, 2008) – DESIGNER WHEY, America’s #1 Selling Protein*, announces longtime veteran of the beverage industry Lars Nilsen has joined their team as Senior Vice President of Sales. Nilsen brings a wealth of successful worldwide sales and marketing experience from soft drink powerhouses Coca-Cola and Jones Soda, and nutritional juice company Nutri-Fruit. Read more...

Food Industry Veteran Thomas Oliver Joins NEXT Proteins® Executive Team
Oliver was Major Force Behind PowerBar's Lucrative Sale to Nestle Foods

(CARLSBAD, CALIF.) - June 17, 2008 - NEXT Proteins, the number one selling* whey protein supplement company, today announced the hiring of food industry veteran Thomas Oliver as Chief Operating Officer. Oliver will oversee all aspects of the company's internal and external operations, brand philosophies and product launches. Read more...

DESIGNER WHEY - America's #1 Protein Works It Out at 24 Hour Fitness

CARLSBAD, CA – (May 8, 2008) – In the quest to provide great tasting, healthy options to people with active lifestyles, DESIGNER WHEY has entered into an agreement to market their #1 selling* whey protein powders in the top 225 locations of 24 Hour Fitness health club in the United States. Read more...

DESIGNER WHEY To Go Publix with America's #1 Selling Protein

CARLSBAD, CA – (April 29, 2008) – NEXT Proteins Inc., the innovative creators of the #1 selling* DESIGNER WHEY protein powder has entered into a sales agreement with Publix Super Markets Inc., one of the fastest growing employee owned grocery chains in the United States. Read more...

Short Shorts?

Phase seventeen of appropriate gym behavior: the do's and don'ts...read more >

- Lucas Hart