Press Release
DESIGNER WHEY®, America’s #1 Selling Protein* Launches New Interactive Website
DesignerWhey.com Adds Forums, Blog, and Customized Exercise and Meal Plan Program
CARLSBAD, CA – (August 19, 2008) – DESIGNER WHEY®, America’s #1 Selling Protein, announced today that is has launched a new Company Website (www.designerwhey.com). Designed to offer an optimized, easy to navigate website, DesignerWhey.com’s new look and feel identifies with the product packaging redesign and current position in the industry.
The new site features comprehensive information that is organized intuitively around the behavior of DesignerWhey.com's visitors. By monitoring analytics of the site's traffic over the last few years, the development team was able to better organize and streamline content creating a user friendly environment. The added feature of a Community section opens the channels of interactive communication between the DESIGNER WHEY Team, their partners and consumers.
"It was our goal to create an easy-to-use website, populated with quickly found, pertinent content that will educate visitors on our products, as well as help change the way America feels about protein," said David Jenkins, Founder and Chief Executive Officer of DESIGNER WHEY, "We recognize the need for a site customized to cater to the large growing market of consumers that do most of their product research and purchasing online."
Winner of five gold medals for taste by the American Tasting Institute, DESIGNER WHEY recently entered into the highly competitive drinks business with the release of its PROTEIN BLITZ™ and Lite & Lean products. Each flavored PROTEIN BLITZ drink delivers better power, better stamina and better recovery in every bottle. In addition, the PROTEIN BLITZ product label contains the web address for a dedicated website where a custom gaining and dieting program is found. Consumers can go to http://www.designerwhey.com/diet.htm to learn about proper diet, track their calories and set up a personalized shopping plan. Lite & Lean also comes in a great tasting powder form.
"The new DesignerWhey.com profiles a stronger brand positioning, redesigned product packaging and repositioned consumer market,” added Jenkins. Through dedicated consumer research, the company has found it strongly appeals to active mothers who have taken on the responsibility of head of household purchasing. The new corporate website and packaging changes are strategically targeted to reach these women.
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