MEDIA ALERTS

DESIGNER WHEY Blitzes the Europa Super Show & Expo in Dallas
With The #1 Selling Protein* in America

Company to Show New PROTEIN BLITZ Beverages and Protein 2Go Paks

What:

DESIGNER WHEY®, with an award-winning lineup of whey-based protein supplements, is excited to announce that the company will be attending the 2008 Europa Super Show & Expo August 15-16 in Dallas. DESIGNER WHEY will present its new refreshing PROTEIN BLITZ drinks and nutritious Protein 2Go Paks to more than 4,000 athletes competing in 20 sports and fitness events. True competitors know DESIGNER WHEY delivers the best-tasting results oriented whey supplements in the highly-competitive health and nutrition marketplace.

DESIGNER WHEY’s extensive line of flavorful PROTEIN BLITZ drinks and Protein 2Go Paks are perfect for busy men and women who are concerned with weight management and proper nutrition while competing in strength and fitness competitions. Fitness enthusiasts who use DESIGNER WHEY protein powders before and after workouts and competitions will experience better strength, better power, better muscle recovery, better health and overall performance.

Delicious DESIGNER WHEY products include Protein 2GO Paks in unique flavors like Orange Mango, Pomegranate Fruit, French Vanilla and Double Chocolate. Launched in May of 2008, DESIGNER WHEY Drinks include Lite & Lean Protein Water, 100 Calorie Protein Water and PROTEIN BLITZ beverages. Consumers can also find traditional products, such as 12.7oz canisters and 2 lb jugs of Strawberry, Chocolate, French Vanilla and Natural flavors. Busy women can also utilize cutting edge Aria Protein and Aria Weight Control for women. Aria products combine the benefits of non-genetically modified soy protein with high quality whey protein.

Where:

Europa Super Show & Expo
Dallas Convention Center
Dallas, TX

When:

August 15-16, 2008

Media:

Media members please contact Don Williams at (760) 707-4589 or don@williamsgrouppr.com for additional information on DESIGNER WHEY or the company’s award-winning products.

About Whey Protein & DESIGNER WHEY

Whey protein has been called the ultimate functional food. The revolutionary benefit of DESIGNER WHEY® products is the utilization of whey, a protein-rich liquid component of milk produced as a by-product of the cheese-making process.

Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded consumer whey-based products. NEXT Proteins, Inc. manufactures the industry's best selling protein, DESIGNER WHEY®, which powers the company's innovative, great tasting products such as DESIGNER WHEY® Protein2GO and DESIGNER WHEY Lite & Lean protein powders.

*Based on AC Nielsen sales monitoring for 52 weeks ending February 23, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD.

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