MEDIA ALERTS

DESIGNER WHEY Supports the Jay Cutler Foundation in Nashville With The #1 Selling Protein* in America

Company to Show New PROTEIN BLITZ™ Beverages and Protein 2GO® Paks

What: DESIGNER WHEY®, with an award-winning lineup of whey-based protein products, is excited to announce that the company will be at the first annual Block and White Party designed by the Block Agency. The Block and White Party, October 22 in Nashville will pair celebrities, entertainers and professional athletes together to help raise funds for the Jay Cutler Foundation – Jay Cutler is the starting Quarterback for the Denver Broncos and dedicates his off field philanthropic activities to raise money for Diabetes research. Tickets can be purchased for $15 at www.ticketsnashville.com. There are a limited number of tickets, so act fast. Guests are encouraged to wear black and/or white.

DESIGNER WHEY will present its new refreshing PROTEIN BLITZ™ drinks and nutritious Protein 2Go® Paks to the attendees. True competitors know DESIGNER WHEY delivers the best tasting results-oriented whey products in the highly-competitive health and nutrition marketplace.

DESIGNER WHEY’s extensive line of flavorful PROTEIN BLITZ drinks and Protein 2Go Paks are perfect for active men and women who are conscious of weight management, proper nutrition and the benefits of adding lean protein. Using DESIGNER WHEY protein powders before and after workouts will help promote better strength, better power, better muscle recovery, better health and overall performance.

Delicious DESIGNER WHEY products include Protein 2GO Paks in unique flavors like Orange Mango, Pomegranate Fruit, French Vanilla and Double Chocolate. Launched in May of 2008, DESIGNER WHEY Drinks include Lite & Lean Protein Water, 100 Calorie Protein Water and PROTEIN BLITZ beverages. Consumers can also find traditional products, such as 12.7oz canisters and 2 lb jugs of Chocolate, French Vanilla, Strawberry and Natural flavors. Active women can also use Aria Protein and Aria Weight Control products which combine the benefits of non-genetically modified soy protein with high quality whey protein.

Where: The Block and White Party at Lime

1904 Broadway

Nashville, TN

When: 9:00 PM October 22, 2008

Media: Media members please contact Don Williams at (760) 707-4589 or don@williamsgrouppr.com for additional information on DESIGNER WHEY or the company’s award-winning products.

*Based on AC Nielsen sales monitoring for 52 weeks ending September 6, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD.

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