MEDIA ALERTS

New Lite & Lean Protein Beverages Andand Protein Powder From DESIGNER WHEY® Make Weight Management Easy

New Designer Drinks, by America’s # 1 Selling* Protein Maker, DESIGNER WHEY, Both Healthy & Handy

CARLSBAD, CA - (June 24, 2008) - Water is essential for healthy living and plays a vital role in the proper functioning of the human body. Combine with whey protein, dietary fiber and amazing natural flavors, and you have a winning formula. With in-depth product development and backed by extensive research, DESIGNER WHEY is pleased to announce the launch of their new line of great tasting nutritional DESIGNER WHEY® Lite & Lean protein drinks and powders.

"I am a Weight Watchers® member and wanted to let you know how much I love the Lite & Lean Protein Waters. With all of the Lite & Lean line being ZERO POINTS® per serving***, I can take a couple of them a day to curb my hunger," Ms. Wade of Oceanside, CA.

DESIGNER WHEY flavorful and functional Lite & Lean waters and whey protein powders will help fitness enthusiasts and on-the-go women get their daily intake of protein to optimize their workouts and increase their daily energy in an easy-to-use format. Great tasting Lite & Lean drinks and protein powders can be used in the gym, carpool lane, the office, on a business trip or in the comfort of one’s own living room.

GROUND-BREAKING PRODUCTS

Our new delicious, hunger curbing Lite & Lean products are a perfect fit for those looking to maintain proper nutrition and health,” commented David Jenkins, Founder and CEO of NEXT Proteins. “We are excited to introduce new groups to great tasting whey protein drinks and powders. Lite & Lean products are perfect to increase energy, use in daily weight management plans and to boost the impact of workouts.”

The exciting new Lite & Lean whey protein products will help curb hunger cravings. Featuring Protein•2GO™ Paks and 12oz canister formats as well as the Ready-to-Drink bottles with just 35 calories, 5g fiber, 0g fat and 5g of DESIGNER WHEY protein, they are perfect for those looking for tools to achieve their weight loss.

WEIGHT WATCHERS FLEX PLAN MEMBERS® MEMBERS GET BOOST FROM DESIGNER WHEY

Members of the Weight Watchers Flex Plan should check out Lite & Lean protein products as a high fiber, low calorie, great tasting snack with extremely low point values.

The Lite & Lean Protein Drinks are available in Blue Raspberry and Cranapple flavors. Lite & Lean Protein Powder products are available in two flavors: Raspberry Açai and Mixed Blueberry.

*Based on AC Nielsen sales monitoring for 52 weeks ending February 23, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD for 148 weeks straight.

**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g/kg per day or .68g/lb body weight/day (A150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition

*** WEIGHT WATCHERS® and POINTS® are registered trademarks of Weight Watchers International, Inc. The number of POINTS® provided here is based on published Weight Watchers International, Inc., information and does not imply sponsorship or endorsement of such number of POINTS® or DESIGNER WHEY products by Weight Watchers International, Inc.

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