MEDIA ALERTS

DESIGNER WHEY – Makers of America's #1 Selling Protein* – Flexes its Muscles at Annual SCW Fitness & Education Dallas Mania Event

Company to Show Award-Winning Whey Protein Products and New PROTEIN BLITZ Beverages and Lite & Lean Powders and Drinks to Fitness Enthusiasts & Educators

What:

DESIGNER WHEY®, the innovative protein powerhouse, is excited to announce that the company will be attending the SCW Fitness & Education Dallas Mania event to introduce its great tasting and healthy whey-based protein products to health & fitness professionals and educators. DESIGNER WHEY products deliver the best-tasting results oriented whey supplements in the highly-competitive health and nutrition marketplace.

SCW Fitness Education’s MANIA conventions bring industry leaders to the backyards of fitness professionals throughout the country. Each convention offers a vast array of workshops on every fitness topic imaginable, ranging from Personal Training to Pilates, from Yoga to Pregnancy, and from Aquatics to Aging. Additionally, specialty areas such as kids’ programming, biomechanics, nutrition, and sales and management are offered. Every MANIA convention also includes a fabulous Expo at which fitness professionals can check out the latest equipment, music, clothing and more. Each convention’s Expo offers today’s fitness professional everything they need to succeed.

DESIGNER WHEY’s extensive line of hunger curbing whey protein is perfect for busy men and women who are concerned with weight management and proper nutrition. Fitness enthusiasts who use DESIGNER WHEY protein powders before and after workouts will experience better strength, better power, better muscle recovery, better health and overall performance.

Delicious DESIGNER WHEY products include Protein 2GO Paks in unique flavors like Orange Mango, Pomegranate Fruit, French Vanilla and Double Chocolate. Launched in May of 2008, DESIGNER WHEY Drinks include Lite & Lean Protein Water, 100 Calorie Protein Water and PROTEIN BLITZ beverages. Consumers can also find traditional products such as 12.7oz canisters and 2 lb jugs of Strawberry, Chocolate, French Vanilla and Natural flavors. Busy women can also utilize cutting edge Aria Protein and Aria Weight Control for women. Aria products combine the benefits of non-genetically modified soy protein with high quality whey protein.

Where:

SCW Fitness & Education Dallas Mania
Fairmont Dallas, TX
1717 N Akard St

When:

August 22-24

Media:

Media members please contact Don Williams at (760) 707-4589 or don@williamsgrouppr.com for additional information on DESIGNER WHEY or the company’s award-winning products.

About Whey Protein & DESIGNER WHEY

Whey protein has been called the ultimate functional food. The revolutionary benefit of DESIGNER WHEY® products is the utilization of whey, a protein-rich liquid component of milk produced as a by-product of the cheese-making process.

Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded consumer whey-based products. NEXT Proteins, Inc. manufactures the industry's best selling protein, DESIGNER WHEY®, which powers the company's innovative, great tasting products such as DESIGNER WHEY® Protein 2GO and DESIGNER WHEY Lite & Lean protein powders. For more information please visit www.designerwhey.com.

*Based on AC Nielsen sales monitoring for 52 weeks ending February 23, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD.

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