Press Release

DESIGNER WHEY to Help Contestants and Fans of NBC's The Biggest Loser Shed Pounds

Company to Produce "The Biggest Loser" Whey Protein Products

CARLSBAD, CA – (December 4, 2008) – Getting back in the gym and erasing years of bad eating habits is never easy. Losing large amounts of weight because your health depends on it is even harder. DESIGNER WHEY®, America's #1 Selling Protein*, is joining forces with NBC's hit weight loss program The Biggest Loser to help contestants and viewers retake control of their lives by creating a co-branded protein product, The Biggest Loser Protein by DESIGNER WHEY, which is already available in stores and online. The Biggest Loser Protein by DESIGNER WHEY has been developed through a licensing agreement with NBC Universal Television, DVD, Music and Consumer Products Group.

"The Biggest Loser offers contestants life changing tools to regain their health through supervised dieting and exercise, and DESIGNER WHEY offers everyone life changing products for better results inside and out," commented David Jenkins, Founder and Chief Executive Officer of DESIGNER WHEY. "We are excited to see, along with the rest of America, the positive impact that our research-proven DESIGNER WHEY products will have on The Biggest Loser contestants and fans."

"The show trainers and doctors have been incorporating Whey Protein into the lives of our contestants for the last few seasons," says Mark Koops, Creator and Executive Producer of The Biggest Loser. "We are excited to now have a product that has been tailored to the needs of our contestants and available to everyone who wants to live The Biggest Loser Lifestyle."

"We are really pleased to offer The Biggest Loser Protein drinks by DESIGNER WHEY," said Kim Niemi, Senior Vice President, NBC Universal Television, DVD, Music and Consumer Products Group. "This product will be a terrific complement to the existing portfolio of Biggest Loser diet and wellness products, which will benefit the show's contestants and viewers alike."

Contestants of The Biggest Loser season seven will use the cross-branded DESIGNER WHEY and The Biggest Loser Protein in their quest for better health on the show, and after. The Biggest Loser Protein by DESIGNER WHEY will be available in four signature flavors of Blue Blueberry, Red Raspberry, Chocolate Deluxe and Vanilla Bean at retailers nationwide. Also available in single serving packets, The Biggest Loser Protein•GO® is convenient and perfect for the on-the-go lifestyle.

Tom Oliver, Chief Operating Officer of DESIGNER WHEY explained, "Our vision is to continually increase the number of people who feel and look healthier by fully developing the benefits of whey and making products like The Biggest Loser Protein by DESIGNER WHEY available to the mass markets."

ABOUT THE BIGGEST LOSER

The Biggest Loser Families airs on NBC on Tuesdays from 8:00 to 10:00 p.m. (ET). The first reality series in which everybody 'loses,' The Biggest Loser challenges and encourages overweight participants to undergo physical makeovers, without any kind of surgery, in a safe and recommended manner, through comprehensive diet and exercise as they compete for a grand prize of $250,000. Allison Sweeney (NBC's Days of our Lives) hosts the popular weight loss series and contestants work out under the supervision of professional trainers Bob Harper and Jillian Michaels. The series has become a worldwide hit airing in over 90 countries and produced in 25 countries.

The program has produced a New York Times best-selling book series with five titles currently and a new The Biggest Loser Cookbook due out in November. In addition, the show also has four best selling fitness DVDs, with two new titles due out later this year, as well as a burgeoning online lifestyle club: www.thebiggestloserclub.com and a home delivery diet plan, www.thebiggestlosermealplan.com. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3Ball Productions. Ben Silverman, Dave Broome, JD Roth, Todd A. Nelson and Mark Koops serve as executive producers.

ABOUT NBC UNIVERSAL TELEVISION DVD, MUSIC, AND CONSUMER PRODUCTS GROUP

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

*Based on AC Nielsen sales monitoring for 52 weeks ending August 9, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD.

**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g/kg per day or .68g/lb body weight/day (A150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition.

<<< Return to Press Releases...